Art Direction
The picture behind the picture.
Riley W. is an art director with experience spanning editorial, fashion, and brand campaigns. The focus is the visual language behind the photograph — the casting, the set, the light, the crop — rather than the photograph alone.
Riley spent eight years on magazine art desks before moving to campaigns, and still works like an editor: most of the job is deciding what to leave out.
Halcyon — Art Direction, 2025
Art direction for a slow-fashion campaign with everything stripped away: no location, no colour, a bare studio wall and one window's worth of light — so the only thing left to look at was the fabric.
Project Super Jumbo — Art Direction, 2026
Art direction of an airline livery kept almost bare: a white fuselage, one vermilion tail, a single four-pointed star, and no swoosh. Designed from the tail forwards, because the tail is all most people ever see.
Independent Work — Fashion Editorial, 2025
Art direction of a twelve-page fashion story for an independent style magazine: every look, set and prop in a single shade of rust.
Independent Work — Fragrance Campaign, 2024
Art direction and set design for a fragrance launch: a landscape of sand and mirrored glass built on a studio floor, and struck the same evening.
Within the Collective
Riley typically leads the look of a campaign — casting, styling, set and the brief to the photographer — and the art direction of identities that live mostly in images. Riley works with V. to fix the idea before anything is shot, and with the collective's photographers and designers so that the picture and the layout are made for each other.
All project enquiries are handled by Creative Director V. through Influence Design Studio.
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