Priscilla A., Campaign Director

Campaign

Priscilla A.

Ideas with a launch date.

Priscilla A. is a campaign director with a background in media planning and creative strategy. The work bridges the gap between an idea and its outcome: who sees it, in what order, and what they're asked to do next.

Priscilla began in media agencies, buying the space other people filled, and moved across to make sure the filling was worth the space. Every plan still begins with the same question: what is the smallest version of this that would work?

Selected Work
Halcyon — the lookbook on crumpled linen, its cover carrying the wordmark

Halcyon — Campaign, 2025

Stockists First

Campaign planning for a slow-fashion label. The lookbook reached buyers a week before the street posters went up, timed to the autumn buying season — and two new premium stockists followed within sixty days.

The Gannet — the hotel's hanging sign, a diving gannet above the hand-lettered name

The Gannet — Reopening Campaign, 2024

The Guest Ledger

A reopening campaign built from a hotel's own history: a hand-addressed card to everyone in the old guest ledger. No advertising. Full through its first summer.

Come Back Tuesday — three posters on an Underground platform wall, each a single museum object above the line Come back Tuesday., a train passing

Independent Work — Museum Membership Campaign, 2024

Come Back Tuesday

A membership campaign for a city museum, run across the transport network for six weeks. Membership rose by a third.

The Empty Chair — a roadside billboard at dusk showing an empty chair pulled back from a laid table, traffic passing as streaks of light

Independent Work — Charity Appeal, 2023

The Empty Chair

Winter appeal for a homelessness charity: one image, no statistics, on forty-eight-sheet billboards in six cities. The charity's most successful appeal to date.

Within the Collective

Priscilla typically leads launches, reopenings and any campaign where the order of events matters as much as the idea. Priscilla works with V. to make sure the work has somewhere to go, and with the collective's strategists, writers and content leads to plan what happens on the day after launch — which is usually when campaigns are abandoned.

All project enquiries are handled by Creative Director V. through Influence Design Studio.

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