Social & Content
What happens after launch day.
Ava J. is a social and content lead who plans how a campaign lives after launch day. The job is to turn one big idea into months of work that still feels like the brand on a wet Tuesday in week eleven.
Ava started out running the accounts of small restaurants, alone, with no budget, which is the best training there is. Still writes every first post personally.
Volta Coffee — Launch Content, 2023
Launched a coffee roaster into supermarkets with a month of content written entirely in the voice of its new packaging — beginning with a poster in the window of the first stockist: Now in aisle five.
Hollowell — Social & Launch Content, 2025
Planned the life of a foundry's brand film after it was finished: a ninety-second cut, then a run of short pieces for social, each one a single process — the pour, the grind, the seasoning — so the feed became a slow tour of the building rather than a string of adverts.
Independent Work — Restaurant Group, 2025
A year of social content for a group of four restaurants: one short film a week, always shot during real service, never staged.
Independent Work — Independent Bookshop, 2024
A content series for an independent bookshop: one bookseller, one book, thirty seconds. The shop's mailing list grew fourfold.
Within the Collective
Ava typically leads content and social for launches and for everything that follows them, and joins while the campaign idea is still being formed — so that it is built to last, not just to launch. Ava works with V. and the collective's campaign directors on the plan, and with its writers to keep a brand sounding like itself a hundred posts in.
All project enquiries are handled by Creative Director V. through Influence Design Studio.
Start a project