The Cabinet — an open museum specimen drawer: rows of iridescent beetles, butterflies, shells, eggs and minerals in white compartments

10 / 11

The Cabinet

Year 2026
Client Natural History Museum
Scope Interface Design, Creative Technology, Web Development, Photography

The museum holds 2.4 million specimens and shows about one in a hundred. The rest live in drawers in a basement the public never sees — beetles, shells, eggs and minerals, collected over two centuries and visited mostly by researchers with appointments.

They wanted the collection online. Not a database with a search box, which they already had and nobody used, but somewhere worth visiting for its own sake.

Creative Direction V.
Interface Design Tasha P.
Creative Technology Kendel B.
Web Development Kevin O.
Specimen Photography Robbie S.
The Cabinet — children and adults reaching across a glowing gallery table showing a giant green beetle

The gallery table — every specimen zoomable to the width of a hair

V.'s idea was the whole project: the drawer is the interface. You don't search the collection, you open it — the way a curator does, one drawer at a time, not knowing quite what you'll find.

Robbie spent five weeks in the museum basement photographing three thousand specimens, each one focus-stacked so that it holds up at any magnification. Tasha designed the site around the drawer itself: the home page has no search box, only drawers, and every drawer opens onto the real arrangement its curator made.

Kendel built the viewer that makes it worth the visit — a continuous zoom from the whole drawer down to the scales on a single wing — and the long table in the gallery that runs the same software at the scale of a room. Kevin built the site and the pipeline behind it, so that museum staff can photograph and publish a new drawer in an afternoon.

The Cabinet opened with three thousand specimens and the museum has added around two hundred a month since, without us. The gallery table is now the most-used exhibit in the building.

Loan requests from overseas researchers have fallen, because for much of their work the images are enough — which means the specimens travel less, which is the quiet outcome the curators wanted most.

Have a project in mind?

Start a conversation